Fordel StudiosPoke makes using AI agents as easy as sending a text
What Happened
Poke brings AI agents to everyday users via text message by handling tasks and automations without complex setup, apps, or technical know-how.
Our Take
Finally, someone figured it out. AI agents aren't a *feature*, they're a *channel*. Text message is the distribution mechanism that actually works—no app, no onboarding, no friction.
This is the exact opposite of every AI startup trying to build a platform. Poke's just... living in the tool people already use. That's the insight. You don't need a ChatGPT moment; you need the thing to feel native.
What To Do
If you're building agent products, start with the narrowest distribution channel that already has user attention—probably not your own app.
Builder's Brief
What Skeptics Say
SMS-based AI agents abstract away the customization that makes agents valuable for non-trivial tasks; consumer-friendly wrappers inevitably hit a capability ceiling that frustrates users the moment they try anything beyond simple lookups. Generic task handling via text has been tried repeatedly without finding durable retention.
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