Brokerages needed a white-label solution but existing platforms charged per-listing fees.
We built a multi-tenant listing platform that gives brokerages their own branded website with modern listing features, lead capture, and MLS sync — without the per-listing fees of Zillow or Realtor.com.
Client
A group of mid-size...
Timeline
20 weeks
Team
3 engineers
Industry
Real Estate
Mid-size brokerages wanted modern listing websites with virtual tours and lead capture, but the major platforms charged per-listing fees and captured leads for themselves. They needed a white-label solution they could control, brand, and own the customer data from.
Built multi-tenant architecture supporting multiple brokerages with independent branding and agent accounts
Created virtual tour integration with support for 360-degree photos and third-party tour providers
Implemented MLS integration for automatic listing sync so agents don't double-enter data
Added lead capture forms with automated drip campaigns and intelligent agent assignment
3x
Higher Lead Capture
100%
Data Ownership
80%+
Agent Adoption
20 wks
Delivered In
Lead capture rate significantly higher than third-party portals
Brokerages save on annual platform fees compared to Zillow Premier Agent
Agent adoption reached 80%+ within the first few months of launch
Brokerages now own 100% of their customer data
“We were paying a fortune to list on portals that kept our leads for themselves. Now we have our own site that looks better, captures more leads, and we own all the data. Should have done this years ago.”
— Broker-Owner, Real Estate Brokerage
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