Shippers and carriers relied on phone calls and email chains to negotiate rates.
We built a freight marketplace connecting shippers with vetted carriers through a real-time bidding system, replacing the phone-and-email chaos with a streamlined digital workflow from load posting to proof of delivery.
Client
A logistics startup targeting...
Timeline
20 weeks
Team
3 engineers
Industry
Logistics
Regional shippers posted loads on multiple load boards, received dozens of phone calls, and spent hours negotiating rates via email. Carriers wasted fuel on empty backhauls because they couldn't find loads efficiently. Both sides needed a faster, more transparent way to match loads with capacity.
Built a two-sided marketplace with shipper load posting and carrier search with filtering
Implemented real-time bidding with automated rate recommendations based on lane history
Created carrier vetting with insurance verification and safety score integration
Added GPS tracking and digital proof of delivery documentation
<30 min
Load Booking Time
20%+
Fewer Empty Miles
Real-time
GPS Tracking
20 wks
Delivered In
Average load booking time reduced from hours to under 30 minutes
Carriers reduced empty miles by 20%+ through better load matching
Shippers see meaningful cost savings through competitive bidding
Platform transaction volume growing month over month
“Booking a load used to take half a day of phone calls. Now our shippers post, carriers bid, and it's booked in 20 minutes. The GPS tracking and proof of delivery have virtually eliminated disputes.”
— Founder, Freight Marketplace
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