Venues paid 15%+ fees to ticketing platforms with no access to customer data.
We built a white-label ticketing platform that lets venues sell directly to their audience with custom branding, interactive seat maps, promotional tools, and full ownership of customer data.
Client
A regional theater company...
Timeline
16 weeks
Team
2 engineers
Industry
Entertainment
A theater company paid 15%+ of ticket revenue to major ticketing platforms. Worse, they couldn't access customer email addresses or purchase history, making it impossible to market directly to their audience. They needed to own the relationship with their ticket buyers.
Built a white-label ticketing platform with custom branding per venue and event
Implemented interactive seat selection with real-time availability updates
Created a promotional system with discount codes, usage limits, and tracking
Added a marketing dashboard with customer segmentation and email campaign integration
15→4%
Ticketing Costs
100%
Data Ownership
25%
Sales from Email
16 wks
Delivered In
Ticketing costs dropped from 15% to under 4% of revenue
Venue now owns 100% of customer data and purchase history
Email marketing drives a meaningful share of ticket sales
Season pass and membership renewals increased noticeably
“We were giving away 15% of every ticket sale AND our customer data. Now we sell direct, we own the data, and our email campaigns bring people back for the next show. The math was a no-brainer.”
— Executive Director, Theater Company
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