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Full Stack·Entertainment

Event Ticketing

Venues paid 15%+ fees to ticketing platforms with no access to customer data.

Overview

We built a white-label ticketing platform that lets venues sell directly to their audience with custom branding, interactive seat maps, promotional tools, and full ownership of customer data.

Client

A regional theater company...

Timeline

16 weeks

Team

2 engineers

Industry

Entertainment

The Challenge

A theater company paid 15%+ of ticket revenue to major ticketing platforms. Worse, they couldn't access customer email addresses or purchase history, making it impossible to market directly to their audience. They needed to own the relationship with their ticket buyers.

Our Approach

1

Built a white-label ticketing platform with custom branding per venue and event

2

Implemented interactive seat selection with real-time availability updates

3

Created a promotional system with discount codes, usage limits, and tracking

4

Added a marketing dashboard with customer segmentation and email campaign integration

Key Results

15→4%

Ticketing Costs

100%

Data Ownership

25%

Sales from Email

16 wks

Delivered In

Ticketing costs dropped from 15% to under 4% of revenue

Venue now owns 100% of customer data and purchase history

Email marketing drives a meaningful share of ticket sales

Season pass and membership renewals increased noticeably

We were giving away 15% of every ticket sale AND our customer data. Now we sell direct, we own the data, and our email campaigns bring people back for the next show. The math was a no-brainer.

Executive Director, Theater Company

Tech Stack

Next.jsNode.jsPostgreSQLRedisStripe

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